OUR STORY
EastEnder was founded in 1993 by Jane and Ron DaRos. Ron and Jane traveled to craft fairs and festivals selling the EastEnder brand and pouring their hearts and lives into the brand. Ron lost his battle with cancer in 2003, but not before the couple created a passionate following for the brand. Many people wanted to know "whatever happened to EastEnder?"
With Jane's blessing, I am honored and proud to serve as "steward" of Ron's art, offering the classic line of apparel, while also, inspired by the original art, evolving EastEnder forward into this century.
Who Was Ron DaRos?
Ron DaRos was Montauk personified. Raised in Montauk, Ron lived his life for everything Montauk had to offer. Ron was an experienced diver and spear fisherman. He fished Montauk from the surf shores to the freshwater ponds. As a graphic designer, he poured his immense passion and knowledge of the species in Montauk waters into his art.